Your dedicated & expert accounting team in Dubai
Bookkeeping, VAT, and corporate tax fully managed with real-time dashboards and fast WhatsApp support.
Experts on Your Side
From your first month, you get a dedicated team of accounting professionals who understand Dubai VAT, Corporate Tax, and compliance in detail.
Dedicated accountant assigned to your business
Fast responses on WhatsApp
Ongoing compliance monitoring
Proactive tax and reporting support
Why SetupHero Exists
Most businesses don’t struggle because they lack ambition. They struggle because their accounting systems are fragmented, delayed, and unreliable.
- Spreadsheets Instead of live data
- Delayed VAT filings
- No clear view of profit
- Tax surprises at the worst times
- Slow responses from traditional firms
SetupHero was built to remove friction from finance so business owners can focus on growth, not administration.
ABOUT THE FOUNDER
Shiraz Waheed
Founder & CEO
ACMA (UK), CGMA (USA), Ex-Deloitte
Over the past 5 years, Shiraz has consulted with entrepreneurs and businesses from around the world to help relocate to Dubai & Eliminate the tax burden Shiraz focusses on his proprietary Dubai Zero Tax Blueprint which has been responsible for helping hundreds of Entrepreneurs achieve Financial Freedom & Location Independence. Shiraz’s true passion is to see his clients succeed in UAE.
Why SetupHero Exists
SetupHero is your full‑service accounting system — not just a firm.
We manage:
- Bookkeeping
- VAT registration & returns
- Corporate tax assessments & filing
- Payroll & WPS
- Management reporting
- Audit support & advisory
How It Works
Bank & Tool Integration
We securely connect your bank accounts, invoicing tools, and payment platforms.
Automated Categorization
All income and expenses are automatically mapped and reviewed by your accounting team.
VAT & Tax Tracking
Your VAT and corporate tax position is tracked continuously — not at the last minute.
Monthly Reporting
You receive clean, audit‑ready reports with real insights on performance.
WhatsApp‑First Support
You speak directly to your assigned accounting team. No tickets. No chasing.
Bookkeeping? It’s Included.
Transaction tracking, categorization, reconciliations, and monthly reporting are all included in your plan.
No spreadsheets. No extra bookkeeping fees. No surprises.
VAT Penalty Awareness
VAT mistakes are expensive.
Late filings, incorrect input claims, or missing documentation can trigger FTA penalties that silently drain your business.
SetupHero builds your VAT system so fines are prevented before they happen — not discovered after damage is done.
Video TESTIMONIALS
Business owners across industries share how SetupHero replaced chaos with control.
Pricing
Starter
- Up to 50 transactions
- Basic bookkeeping
- VAT support
- Quarterly reporting
AED 399
Growth (Popular)
- Full bookkeeping
- Monthly reports
- VAT filing
- Dedicated accounting team
AED 799
Scale
- Payroll & WPS
- Corporate tax optimization
- Group reporting
- CFO‑level advisory
Custom
Before & After
The Reality of Bad vs Clean Accounting
Before SetupHero
- Invoices scattered across inboxes
- Expenses tracked manually
- VAT guessed instead of calculated
- Reports arrive weeks late
- Compliance feels reactive
- You don’t trust your own numbers
After SetupHero
- All transactions synced automatically
- Expenses categorized in real time
- VAT tracked continuously
- Live profit & cashflow dashboards
- Compliance handled proactively
- You finally trust your numbers
Our Team & Operating Model
SetupHero is powered by a distributed team of accountants, tax specialists, and compliance professionals focused entirely on business accuracy, speed, and reliability.
Your business is supported by structured processes, not by one individual — ensuring continuity, scalability, and consistency at all times.
SetupHero vs
Traditional Accounting Firms
Traditional Firms
- Email‑based communication
- Slow responses
- Manual reports
- Reactive compliance
- Hidden fees
SetupHero System
- WhatsApp‑first support
- Real‑time dashboards
- Automated bookkeeping
- Proactive VAT & tax management
- Flat monthly pricing
Frequently Asked Questions
No. You can cancel anytime.
Yes. End‑to‑end.
Zoho, Xero, QuickBooks.
Yes. Bank‑grade security with GDPR‑level protection.
Ready to Finally take control of your numbers?
Chat with SetupHero on WhatsApp and get your accounting system live in days — not months